Aldo Bensadoun established the business in Montreal, Quebec, in 1972, and it still has its corporate offices there, in the Saint-Laurent neighbourhood of that city. Stores from Montreal, Ottawa, Quebec City, and Winnipeg were among the original group. Aldo Bensadoun, who is now regarded as a global shoe tycoon, began building his business in Montreal.
The Bensadoun family has been in the shoe business for four generations. Mr. Bensadoun never planned to follow in the footsteps of his grandfather, an Algerian cobbler, or his father, a shoe trader in Morocco and France. In order to speak with his Italian suppliers more effectively, Aldo Bensadoun studied Italian. Eventually, he eliminated the middleman who served as his link between Canadian and European producers.
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